Category Archives: Discounts for Friends of Beyond Startup

Find Your Second Stage Peers at the Small Giants Summit

Inc. Small Giants Community LogoWhen I was running an company that was in the middle of growing from 10 to 20 people, there were plenty of times it seemed like there ought to be someone I could talk to that could provide some helpful been there / done that kind of direction.

Except that we had “outgrown” much of the incubator / economic development / small business administration kind of support that was geared to startups, and well, we never found the perfect fit with consultants. (That irony is not lost on me, now that I’m in the business of doing consulting!) This is not to say that we didn’t get some great advice for which I am still grateful, it just didn’t always seem to “fit” the culture/company we wanted to create.

Enter the book “Small Giants: Companies that Chose to be Great, not Big” by Bo Burlingham. Reading it was a breath of fresh air. It was incredibly encouraging to read the stories of several companies choosing to beat to a different drum, and still managing to be very successful. It also helped to be familiar with one of the companies, our hometown Zingerman’s. It made the book more meaningful than a bunch of abstract case studies, having experienced the culture and success of one of the companies first hand.

All this made deciding to go to the first Small Giants gathering a proverbial no-brainer. And I’ve been to almost every gathering since, from Washington DC to Germany and San Francisco. Now that they’re practically going to be in my backyard (Chicago), ironically I don’t have the same need to be there. But maybe you do, and that’s why I’m writing today.

As a second stage business owner / operations person, my job was to figure out how to get from here to there. I’m not a big fan of re-inventing the wheel, but some days it felt like we were. When the traditional b-school stuff doesn’t seem to fit, what else can you do?

Go hang out with other Small Giants.

You’ll meet the guy, Bo, who wrote the book and figured out that there are common threads between Small Giants. You’ll meet the guy, Paul, whose passion brought people with a Small Giants mindset from all over the globe together. You’ll meet other people in very similar situations, struggling with similar issues, and you’ll have chances to brainstorm and help each other. Chance are, you’ll make some great new friends along the way.

Of course, there are plenty of less expensive opportunities that don’t require travel to make new friends and swap stories, so here’s why I kept going back. Every year, I left the Small Giants Summit inspired with new things to try. Things that were new to me, but already working in other, quite similar, companies. Along with an open invitation to pick up the phone if I ran into further questions along the way. No more reinventing the wheel. And that, well, that was priceless. If the book Small Giants resonates with you, I promise you you’ll get your ROI on this conference.

Sign up before July 7th for early bird pricing – and save $150 with the code “SGPeer”. See the full schedule and register here: Small Giants Summit.

And say “Hi” to Bo and Paul for me when you’re there!

Build a Powerful Story with this Business Storytelling Workshop (and Discount)

Screenshot 2014-03-19 11.13.33One lucky friend of Beyond Startup will attend a day-long Entre-SLAM business storytelling workshop at half price – for only $62.50!

Who needs to attend this workshop?

Any entrepreneur working on growing their business and finding it challenging to get media attention, customer orders, employee buy-in, etc. As workshop leader Christa Chambers-Price puts it, “Too often, entrepreneurs get lost in ‘companyspeak’: PowerPoint slides, dry mission statements, and product ‘rah-rah’. If you are struggling with this, you are not alone. If you are seeking ways for your business to have a more effective, memorable impact on your market, come prepared to go on this new journey with Entre-SLAM.”

This one-day workshop will challenge you to:

  • Explore how to use the twists, turns and bumps of your business journey to build authentic connections;
  • Declare and embrace what it is you’re really trying to accomplish with your business;
  • Learn how to harness the principles of a well-told story to get folks rising to their feet with applause instead of ignoring you;
  • Play with your new business narrative and adapt it for other media, pitches and team building.

Too often, entrepreneurs get lost in ‘companyspeak’: PowerPoint slides, dry mission statements, and product ‘rah-rah’. If you are struggling with this, you are not alone.

After this workshop you will have:

  • Learned why perfecting your business narrative is an important tool of leadership
  • Clarified and strengthened your understanding of your core brand and what it is you’re really selling
  • Explored and prototyped case studies of effective business storytelling from highly successful entrepreneurs
  • Examined how to effectively adapt and apply your business narrative to a variety of purposes

I’m hard pressed to think of a better investment in growing your business. An all day workshop like this for $62.50 is an absolute steal. Be the first to email me (catherine @ beyond-startup.com) to receive your discount; others register here: Entre-SLAM Registration.

Dates and Locations:

  • Bamboo Detroit: Saturday, March 22, 2014 – 9:00am – 5:00pm
  • New Foundry | Ann Arbor: Saturday, March 29, 2014 – 9:00 – 5:00pm
  • Incu-BAKE | Lansing: Saturday, April 12, 2014 – 9:00am – 5:00pm
  • D:hive Detroit: Monday, April 21, 2014 – 9:00am – 5:00pm
  • Grand Circus | Detroit: Tuesday, April 22, 2014 – 9:00am – 5:00pm

Happy storytelling!