I’ve been helping companies improve their SEO for years (even before Google existed!), and this SEO how-to video stands out as a great primer. In 10 minutes Maile Ohye from Google manages to cover the basics, and a few things I’d consider more advanced – such as redirects. (She also gets brownie points for covering the “click here” issue, one of my top pet peeves in SEO.)
Yes, this video is targeted at startups, though it’s an equally helpful checklist for second-stage companies and larger enterprises. For any business owner or marketer aiming to increase their reach online, this and other videos in the Google Webmasters channel will be an invaluable resource.