Free University Courses Online, Including Predictably Irrational

Coursera is an amazing education resource that makes classes from top Universities available to the public. You’ll find a wide variety of courses, including many relevant to entrepreneurship.

Highlighted here is “A Beginner’s Guide to Irrational Behavior” with Dan Ariely. I highly recommend Dan’s book, Predictably Irrational, which explores behavioral economics. While that may sound dry, it’s what makes the world of internet marketing (and darn near everything else) tick.

For example, Internet marketing is all about getting the right people to click and move forward to the next step in a buy cycle. Or put another way, motivating people to buy = behavioral economics. As you’ll see in this brief video clip, Dan is the sort of guy who has a sense of humor and breaks his research down into practical terms you can use to grow your business.

Many more classes like this are available on Coursera.

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P.S. If you like Predictably Irrational, check out this reading list on Behavioral Economics.

Post By Catherine Juon (52 Posts)

An educator at heart, Catherine enjoys applying her expertise as an executive and long-time online marketer to help fellow entrepreneurs. To that end, she wrote the book on how to put all the pieces of online marketing together called "Internet Marketing Start-to-Finish", and speaks at both advertising industry and entrepreneurial events. Outside of the world of SEO and executive coaching, you'll find Catherine hanging out with her husband and two teenage boys, and triathlon training.

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