Tag Archives: Vision & Purpose

Food for thought from ZingTrain on Gen X, Y and Purpose Driven Business

purposeThis morning Dean Tucker spoke at ZingTrain as part of the 2014 Speaker Series on the topic of Gen X & Y. The biggest take-away for me:

Creating rock star teams and high-performing businesses isn’t about HR figuring out how to cater to the whims of each generation – fundamentally, it’s about building a purpose driven business. It just so happens that Millennials are more driven by purpose than traditional command and control structures. Leaders that build purpose driven teams (vs. profit driven) are Level 5 leaders who naturally embody the qualities that appeal to millennials – and plenty of other employees. It will be a great legacy of the millennial generation if their disenchantment with command and control gets businesses to think differently about how they operate, and to begin shifting focus in business from profit to purpose. I for one, hope they succeed.

Creating rock star teams and high-performing businesses isn’t about HR figuring out how to cater to the whims of each generation – fundamentally, it’s about building a purpose driven business.

This mornings lesson got me thinking about the practical “how to” aspects of becoming a purpose driven business, as I know plenty of business owners seeking to move in that direction.

So lets pretend you’re one of those entrepreneurs who wants to shift to being a more purpose-driven business. Where to start?

If you want more context first:

If the vision stuff still sounds to touchy-feely (or you’re definitely not an anarchist):

  • Start with Gino’s “Traction” or “Get a Grip”. The focus in his books is all business, even though the fundamentals are the same: purpose, values & vision.

If you’re ready to start NOW:

Good luck!