Videos

Move One Step Closer to Work/Life Balance with This Email Scheduling Tool

It’s the rare second stage CEO that isn’t writing and answering emails at all hours. Aside from effectively training everyone that you’re going to respond 24/7, your team ALSO feels obligated to reply at all hours when you’re sending out missives day and night.

If you’d like to end this viscous circle, but are worried about waiting to respond email messages, try out Boomerang. Boomerang allows you to respond to emails at your convenience, and to schedule your response for delivery a later time. This allows you to stay on top of your inbox, while setting more humane expectations about when you’ll be able to respond. As an added bonus, this email tool is free for occasional use, and inexpensive to subscribe to with more frequent use.

Boomerang features include:

  • Schedule email delivery for a specific time or within a range such as “tomorrow morning”.
  • If you need to keep an important email on file, but don’t need it cluttering your inbox now, schedule it to “boomerang” back to your inbox on a specific day.
  • If you only need to deal with an email again if it doesn’t receive a reply, let Boomerang monitor your email for you. It will return the email to your inbox if a reply isn’t received within an amount of time you specify.

To learn more, watch the short video above or go direct to the Boomerang for Gmail site.

I hope this tool helps you move one small step forward to work/life balance!

Free University Courses Online, Including Predictably Irrational

Coursera is an amazing education resource that makes classes from top Universities available to the public. You’ll find a wide variety of courses, including many relevant to entrepreneurship.

Highlighted here is “A Beginner’s Guide to Irrational Behavior” with Dan Ariely. I highly recommend Dan’s book, Predictably Irrational, which explores behavioral economics. While that may sound dry, it’s what makes the world of internet marketing (and darn near everything else) tick.

For example, Internet marketing is all about getting the right people to click and move forward to the next step in a buy cycle. Or put another way, motivating people to buy = behavioral economics. As you’ll see in this brief video clip, Dan is the sort of guy who has a sense of humor and breaks his research down into practical terms you can use to grow your business.

Many more classes like this are available on Coursera.

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P.S. If you like Predictably Irrational, check out this reading list on Behavioral Economics.

SEO for Startups in Under 10 Minutes

I’ve been helping companies improve their SEO for years (even before Google existed!), and this SEO how-to video stands out as a great primer. In 10 minutes Maile Ohye from Google manages to cover the basics, and a few things I’d consider more advanced – such as redirects. (She also gets brownie points for covering the “click here” issue, one of my top pet peeves in SEO.)

Yes, this video is targeted at startups, though it’s an equally helpful checklist for second-stage companies and larger enterprises. For any business owner or marketer aiming to increase their reach online, this and other videos in the Google Webmasters channel will be an invaluable resource.