Q&A: Your favorite marketing resources?
Got a question about online marketing or second stage companies? Send it in, and you may see your answer posted here!
Q: What are your top 5 books on social media? One on analytics and measurement would be great! Also, are there any marketing newsletters/blogs you regularly read? I’d like to find new sources of education/inspiration.
A: Some of my favorite books on online marketing include:
- The Science of Marketing (data on what social media techniques are most effective, & when)
- The B2B Social Media Book (yes, social media works for B2B)
- Trust Agents (for any online marketing to work, trust is the foundation)
- Web Analytics 2.0 (for a primer in analytics)
- Persuading Scientists (if you’re marketing to engineers / other technical professionals)
These and more can be found in the Beyond Startup Amazon Bookstore.
Some great online marketing blog resources include:
- Search Engine Land
- Marketing Land
- Moz
Based on your interest in analytics and measurement you may also want to check out the following blogs:
- On Analytics: Occam’s Razor by Avinash Kaushik
- The Google Analytics Blog
Good luck!
An educator at heart, Catherine enjoys applying her expertise as an executive and long-time online marketer to help fellow entrepreneurs. To that end, she wrote the book on how to put all the pieces of online marketing together called "Internet Marketing Start-to-Finish", and speaks at both advertising industry and entrepreneurial events. Outside of the world of SEO and executive coaching, you'll find Catherine hanging out with her husband and two teenage boys, and triathlon training.
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