Your Questions Answered – on Quora


Quora is a great resource for getting answers to your business questions. The community is helpful and generally well-moderated so you can expect thoughtful, well-reasoned answers. The best way to see how it works is to join, start following a couple of “boards” (aka topics) and start chiming in the conversation. 

As an example, here’s a question I answered on benchmarks this morning:

How much of your startup’s revenue should be spent on the office space? Is 10% too much?

Short answer: Yes, 10% is generally too much. Longer answer: The less you can pay in the startup stage, the better. Hence the common “I started in the garage” (or basement, or coffee shop) theme. Today there are so many incubator-type spaces in many cities it’s much easier than it used to be to find a small, inexpensive place to set up shop.

Once you’re past the startup stage, a rule of thumb would be 2% in manufacturing and 8% in a professional office space, at least in my neck of the woods. A local CPA would be able to give you a more specific benchmark for your industry and geography.

Now, off to find the answers you seek on Quora!

Post By Catherine Juon (52 Posts)

An educator at heart, Catherine enjoys applying her expertise as an executive and long-time online marketer to help fellow entrepreneurs. To that end, she wrote the book on how to put all the pieces of online marketing together called "Internet Marketing Start-to-Finish", and speaks at both advertising industry and entrepreneurial events. Outside of the world of SEO and executive coaching, you'll find Catherine hanging out with her husband and two teenage boys, and triathlon training.

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